How I Started My Social Media Career + Tips!

My number one most asked question is some variation of “how did you get started?” in regards to my career on social media. It’s kind of a loaded question with a lengthy answer, so I figured I’d dive into that here and offer some tips to help anyone who wants to follow my same path! YouTuber’s have suddenly become the new “celebrities” and people are infatuated on how it all works in this career field, like how we grow a following, how we get paid, how (and why) we get free products in the mail. I’m going to try to fit all these amazing questions into today’s post! I am by no means a huge YouTuber or guru of any kind, but I have been doing this for two years now and have gone through some trial and error and learned so much on my journey so far!

I never had any plans to be a YouTuber and I never actually tried to grow a following on Instagram at the beginning. A little background on me and when my interest in makeup began, I was a sophomore in high school and started really getting into watching tutorials on YouTube after school. I watched a lot of Jaclyn Hill, Graveyard Girl, LeighannSays, and Sarah Hawkinson at the time and was so infatuated with their tutorials, reviews, and hauls. They were how I found out about cool, new makeup products and whenever I saved up the money, I would buy a new piece of makeup they had recommended! So fast forward to me graduated from the Aveda Institute under Esthiology. I had a really horrible experience at that school (we will save that for another blog post..) and I really had no interest in applying to spas or wax centers, so I maintained my part time job at Applebee’s and ended up finding myself with a lot of free time. I was still spending hours and hours indulging myself in tutorials and practicing new makeup looks and techniques, and one day I was sitting in my room, like why I don’t I do this? I spend so much time doing what these YouTubers do, I might as well just put a camera in front of me while I do it! So from there, I bought a camera, made a channel, and uploaded my first video! I never ever imagined it would turn into what it has today.

I was still working at Applebee’s for a full year after starting my channel, and during that year I picked up other part time jobs because I was still living at home, trying to save up to move out. I worked at Bath and Body Works, Ulta, Hopdoddy’s Burger Bar, Palermo’s Pasta House, and World Market during that time, at one point I was working three jobs at once while still uploading and staying active on all my social channels. I had started YouTube for fun, as a hobby, so I was having a blast doing it in between working, I loved staying busy.

My YouTube channel didn’t grow much the first year, I believe I had 10k-15k subscribers, which was a huge deal for me! I really never thought people would be interested in watching me and hearing what I had to say. Instagram wasn’t quite the same as it is now, it was definitely a lot easier to grow and gain a following when I started. I used to post selfies and I’d tag the lipstick or eye shadow palette that I was wearing, as well as the brand of course, in my captions because I had seen a lot of the girls I followed doing the same. A few brands had noticed me, like Wet n Wild, and reposted me on their pages which helped me grow a following! My big push was when I had about 8k followers, I had tagged Katheleen Lights in a photo where I was wearing her Colourpop collab, and she reposted me onto her page and I grew 20k followers that week. It helped me significantly, and really pushed my name out there to brands as well. So funny to think that Kathleen had such an influence in my growth and she has no idea who I am, haha! It was honestly a lot easier to get noticed at the time, now it’s an extremely over saturated market and with the new IG algorithm, it’s so difficult to get people to see your posts. It helps (a TON) to be consistent and post often. Personally, I posted every single day, usually around the same time. Instagram now has insights, if you’re a business account, where you can see when your best time to post is! Extremely helpful. However, I’d advise not flooding your feed with multiple photos of the same look back to back to back… to back. Spread them out overtime, you don’t want to overdo it.

Another question I get pretty often is “when did you start getting PR?”, which is different for every single person, so don’t think that because I didn’t get reached out to until a certain number of followers, that’s the magic number or anything. You can have three thousand followers, but extreme talent and amazing photos that makes a brand want to send you some products. That being said, I had about eight thousand followers on Instagram before anyone had reached out to me. You get a lot of spam emails from tea companies, teeth whitening brands, etc., but my first legitimate email was from Wet n Wild! They were, and still are to this day, my favorite drugstore brand, so it was so surreal to have them want to gift me their products to use and include them into videos. If you don’t already have a business email in your profile, definitely add one so brands can easily contact you. Keep it professional, usually it’s best to just have it as your first and last name.

When I started tagging brands on Instagram, I had no intentions of being “discovered” or reposted, I had just noticed so many others were starting to do it at the time. When I began to get noticed and sent product, I was like okay.. this is cool.. and from there I started to follow a lot more makeup accounts and began posting more ‘makeup of the day’ looks! I began my makeup account January 2016 with 1000 followers, it’s now January 2018 and I am currently at 365k followers! It takes time to build a following, more so now, and some accounts grow faster than others. Everyone’s progress and journey is different, so be patient and don’t give up. I know it seems like it’s all a numbers game and you have to have tons of followers to be noticed and taken serious, but that’s not true! Focus on your art and content and everything will fall into place. Like I said, patience is key.

Since I have grown, I’ve gotten countless comments and messages asking how I “get” brands to reach out and send me items, and honestly it’s just from them seeing my content and wanting me to to post with their products. Of course you can reach out to brands yourself, as well. Most have PR emails listed on their website. However, I feel it’s best for them to come across you organically. Tagging them in your photos, both in the photo itself and the caption, and hashtagging their brand and the specific products you’re using from them is a great way for them to find you. A lot of brand have started creating product specific hashtags so it’s easier for them to see your work, for example; #UDTroublemaker.

Getting products from your favorite brands is an unreal feeling, and I totally understand the allure, but it’s not everything. Definitely do not start doing social media only for the sake of getting free makeup. It doesn’t happen like that, and with no real passion you wont get too far anyway. Brands only send product out to creators to use us as cheap advertisement since we show it off and create looks and do reviews with the products for our audiences. Of course, it’s great for creators as well because we get the products first and can tell our followings about them before they even launch, and it drives people to our channels to learn more. It’s beneficial to both parties. Same thing with brand trips, I know a lot of people don’t understand why brands fly out creators and bring them out for new launches, but again it’s all about the advertisement. They can pay a few thousand dollars to bring 15 huge influencers together, knowing they will snapping and posting about the whole trip and products revealed on the trip to their millions of collective followings, or they can spend millions of dollars on TV and radio ads that likely wont even reach their targeted audience. It’s all about the advertisement and exposure!

Some good information to know, sort of backtracking to brands reaching out to you, a lot of smaller brands will try to scam you at the beginning. If someone is emailing you and telling you to buy their product to review, this is clearly a red flag. When brands reach out to bloggers, it is free and no strings attached. Most will approach you with something along the lines of “We love your work, can we send you product for your consideration?” – meaning, hey we like your content, here’s some makeup to (hopefully) use on your pages in the future. You do not have to post about PR gifts unless started otherwise. If someone reaches out to you and says they will send you product in exchange for a post, that is your call. When I first started, I didn’t even know you could get paid for posting about these items so I did a lot of free content until I started making friends in the industry and they clued me in. I was baffled – I seriously had no idea I could post the typical posts I normally would.. and get paid. MIND BLOWN. Anyway, back to posting for free, that’s fine while you’re still small (if you’re okay with it!), but don’t sell yourself short. You are spending your time creating, editing, and posting this content to your platform, and you should be paid for your time accordingly. Everyone creates their own rates, based on their following, engagement, and the type of content they’re creating. You can check out socialbluebook.com to get a general idea of starting rates. I highly recommend creating a media kit/rate sheet to easily send off to brands when they ask. Not only does it look more professional, but it’s much easier to just quickly attach it to your email, rather than typing out a whole list each time. You can search up templates to make one (try Pinterest), I used the website Canva for mine. Just to clarify though, most brands will just offer to send out product to you, which you can accept or deny, and this is usually for you to just try and consider posting about. You shouldn’t ask for payment if they just want to gift you something.

People always ask how I get paid from social media, like does Instagram themselves pay me to post? How do you make money off youtube? Those are all great questions, I was super confused when I first started. My main income is sponsorships, which is when a brand reaches out to me and says “hello, we are launching x product, can you create a video or photo using this product?” and then we discuss rates. With all sponsorships, you want to make sure you truly like and recommend the product, always try it out before committing to posts. Do not feel like you need to take every offer that comes your way. I also make commission money off of affiliate codes, I’m sure you are no stranger to the Morphe code pushers and understand how it works by now, but if not – a lot of brands offer influencers codes for their followers to use at checkout, which saves the consumer 10-20% off their orders. From there, that 10-20% of money (sometimes more depending on what the brand and influencer have decided on) that was taken off the customers order, is given to the influencer. It’s a win for both parties, the influencer receives support from their following and the consumer saves some money! There are also third party websites like Reward Style that are a great tool to get commission on products you recommend in videos, blog posts, etc. just by using their custom links and putting them in your description boxes for your followers to shop through! Getting paid on youtube is still very confusing to me, I don’t quite understand it and when I look it up, I don’t get a clear answer. What I understand is that you get paid based off of views from ads, so the more people that watch your video and view the ads, the more Adsense money you get. To be completely transparent, even before youtube algorithm with messed up and I was getting decent views (30k-80k) and posting three times a week, I still hardly made money off Youtube. It was never something that I would be able to live off, it barely paid for my groceries! I still liked Youtube because it was fun and I enjoy creating videos. Youtube is a lot less fun than when I started, unfortunately, but if you do have a passion for creating videos and have always wanted to do it, DO IT! Do it for you and because you love it.

My best advice is, if you want to start, start now. You can’t just wait around for the “right time” – there is no right time. Do it because you love it and enjoy doing so, not because you think you’ll get rich quick (you wont) or because you want free makeup. People want authenticity, be genuine and honest at all times. You don’t need fancy equipment, or crazy studio lighting when you first get started. You can upgrade overtime. Work within your means, but don’t half ass your content. Always tag brands and use your hashtags! I wish you all luck on your paths and if I missed any important questions or topics, we can continue the conversation in the comments! I hope this was helpful! If you really do have the passion and drive, you will be successful, there is no doubt about it.

New Years Goals & Resolutions

HAPPY NEW YEAR! I can’t believe we made it to 2018!? I used to think this number was so out of reach when I was younger. I’d think about what I’d be doing at this point in my life and what sort of technology we would have by now. I’m not a teacher and we don’t have flying cars yet, so I guess my predictions were a little off. However, 2017 was my best year, career-wise, and I cannot wait to see what 2018 has in store! If you missed my post about my 2017 Highlights, you can check that out here!

At the beginning of each new year, we all tend to look at it as a chance to make changes and start fresh. I’ll admit I’m usually the person that has big resolutions and almost always falls off before March, but this time around I want to really stick to it and make some changes within my life and in myself.

Goals for this year:

  • Travel more
  • Cook more/Eat out less
  • Cut out dairy completely (I am so sorry cheese)
  • Actually stick to a workout routine
  • Read more
  • Adopt our second dog (AHH!!!)
  • Finish building our dream home (AHH PT.2!!!)
  • Hit 500k followers on Instagram (silly, but still a goal nonetheless)

My resolutions this year are more so changes within myself as a person, rather than what I want to do and achieve this year. In 2017, I had some struggles in my personal life that made me a not so fun person in my ~social media~ life. I got down easily from hate comments and always felt I needed to defend myself/my name and would address every issue or rude comment that was said to me. I don’t want to be that girl that’s angry on the internet or that lets the world know that small things affect me very easily and take a toll on how I see myself. I want to stop being so fragile. I want to stop caring what people think of me. I want to start living my life for me and doing things that make me happy, not what I think will make others happy. I want to work harder on the content I put out, even if no one is seeing it (thanks YouTube algorithms..) I want to do more to help others and my community. I want to be a better version of myself in 2018 and I will do whatever I need to do this year to remain positive and working hard. This year we are taking care of our skin, body, and mind and being the best we can be. No more drama and giving our time to people who don’t deserve it. No more fake friendships. No more letting people walk all over me. No more struggling to say no. We are going into 2018 stronger than ever before.

I want to know what you guys’ 2018 goals and resolutions are, so please comment below! I love you all so much and can’t wait to see where this year takes us! 💘 Happy New Year!

Highlights of 2017

As we start wrapping up the end of the year, now is a good time to take a look back on 2017 and reflect on all that you have accomplished and achieved. I wanted to take this time to look back on all that I have done this past year and get myself excited for all that is coming up in 2018!

Starting at the beginning, I started off the year on a trip of a lifetime with PUR Cosmetics to Anguilla, St. Barth’s, and St. Maarten! The islands were gorgeous, I met and became friends with amazing influencers I had looked up to for so long, and we were absolutely spoiled by the brand!

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We stayed at the Four Seasons in St. Maarten and the rooms were insane! It was like a decent sized apartment with an incredible balcony, amazing view, and a hot tub! Each night we came into our rooms to find all new products from PUR, and some special gifts!

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This trip brought so many exciting launches from PUR, which ended up being some of my favorite products in 2017, and the friendships I made on this trip I’ll cherish forever. This was my first big brand trip so it was pretty unreal! I couldn’t even believe I was there or that PUR invited me! Crazy, I will never get over it!

January also brought me to Minnesota with Sigma Beauty! This trip was special because it was a one on one meeting the brand and we even did a fun photo shoot! The owner of Sigma, Simone, was so incredibly sweet and welcoming, making myself and Hugo (my boyfriend) feeling right at home.

This was a quick two day trip, but we packed so much in to it! We had a welcome dinner,  office tour, photo shoot, visited Mall of America and the Sigma flagship store, a fun trip at the Nickelodeon theme park, tour of Minneapolis, and then a goodbye dinner! Another unforgettable trip and amazing time. I definitely want to go back to Minnesota – it was such a blast!

Shortly after that Sigma trip, we had another one in February to celebrate the launch of the 3DHD blenders in LA! Sigma flew Hugo and I out for another quick 24 hour trip and it was such an awesome time! This was also the first time I met Chloe Morello and I almost passed out because she’s a real life angel! We sucked at documenting this trip, but I do have a photo of me and all the blenders I stole from the party. LOL.

In March, Hugo and I found ourselves in Turks and Caicos with Tarte Cosmetics! This was a pretty big deal for Tarte to invite smaller influencers like myself on a brand trip! There were a few new launches on the trip, but it was mostly a “meet the brand” type of trip, which was awesome! Prior to this trip, I had been to NYC for the VMA’s with Tarte, but this was a little more personal and a true bonding experience! You can watch my vlog here!

We had so much fun on this trip and experienced things we never would have done on our own, like mastering the trapeze! They even got Hugo to participate in 30 minutes of yoga, LOL! It was also great to meet and discover new influencers/bloggers, who are now close friends of mine!

In April, I went to another tropical island, this time with family! My family and I went on a week long trip to Punta Cana and had such a nice and relaxing break. We stayed at the Hard Rock, which was insanely huge and had constant events going on, and the view from our hotel room was gorgeous! After all the time spent in tropical destinations this year, I was wondering why the heck I don’t just live there. There’s just nothing like it! Such a great time!

In May, I turned 21! Although I didn’t do much or get real ~wild~ on my actual birthday, it was so incredibly special to me because so many brands I have worked and grown close with sent me champagne and flowers and made me feel amazing! I am so thankful for all the support they, and many others, have shown me!

For my birthday, my boyfriend gave me an insane present of absolutely way too many hot Cheetos (heaven) and a sweet, local follower of mine made me my dream cake!

AND THE BEST GIFT OF ALL… ONE I GAVE MYSELF. My sweet angel, Boba 💘 I really can’t even imagine life before him and it’s so crazy to think that I only adopted him a few months ago! He has my whole heart and I am so excited to spend many more years with my little bean!

This was the first day we brought him home! He was SO tiny and fluffy! The biggest lover, too, he didn’t want to leave my side! It’s so crazy to think about how tiny he was!

In June, I teamed up with my best friend, and owner of Time Los Angeles, to launch my very first merch collaboration! Ashley and I collaborated on the designs and then launched them at Phamexpo!

Phamexpo is a huge makeup trade show located in Pasadena each year. This was Ashley’s second trade show and I have helped out and had meet and greets at each of them. It was such an awesome experience to do something like this with one of my closest friends – I love her so much! The love we received on the collaboration was so humbling and I am so grateful to have the support that I do from so many of you. I appreciate you all so much!

Later in June, I was invited on a trip to LA in celebration of the relaunch of Kat Von D’s Saint and Sinner perfume. This was once of my biggest highlights from this past year because Kat Von D put together the invitation list herself and then later at her party, greeted me by name! I was absolutely in shock. I love Kat and her cosmetics line so much, so it was such a surreal moment for me.

They put us up at the Hollywood Roosevelt, a legendary experience, and we were greeted in our rooms with hand selected gifts from Kat, including the new perfumes! My personal favorite is Saint. Also, all my friends happened to have to same hair color at once. It was truly iconic.

In July, I was flown out to Atlanta with PUR cosmetics for one of my biggest accomplishments this year – Brand Ambassador for their My Little Pony: The Movie collection! I have a really adventurous vlog you can check out here!

This was when we did the photoshoot for the campaign! It was such a cool experience because I had never had a real photoshoot with hair, makeup, and a stylist!

The PUR team and I grew super close on this one and one trip and I am so thankful to have them and their support. They truly are such genuine people and I love the message of their brand so much.

Right after that trip, in August, I went on another #trippinwithtarte trip! This time, mom style! Tarte invited a ton of influencers on a weekend trip in Santa Monica with each of their moms! It was such a refreshing trip, to see everyone with their moms and being so down to earth. Plus, it was such a great treat for all our moms – Tarte really knows how to spoil someone!

This was such a fun girls trip and I made sure to document it all for you guys so be sure to watch the vlog! My mom is such a nut, LOL.

At the end of August, it was time for Beautycon LA with PUR Cosmetics for the My Little Pony: The Movie collection! It was my very first Beautycon and my first meet and greet, so I was super nervous at first, but it was so unreal meeting so many of you! Full vlog here!

This trip was also for the MLP: The Movie Collection launch party with all of my friends and favorite people! We had such a cute brunch and it was everything my 8 year old self could have possibly dreamed up!

PUR and I also went to Disneyland, which if you know me, I’m a Disney STAN so I was the happiest person on the planet! When I lived in California, and even when I moved to Vegas, we had Disney passes and constantly went, so moving to Texas and hardly ever being able to make that trip is heartbreaking!!!

Right after this trip, in September, the MLP: The Movie collection was available in all Ulta stores across the country, meaning my face, was in all Ulta stores across the country. Basically I was dead.

From working at Ulta, to my face being displayed in Ulta, so many goals had been reached and I am sincerely just continuously so grateful and thankful for each opportunity. I just wish I could have seen my old managers face when she say my displays!

Also in September, I was invited on a short trip to LA with Urban Decay to celebrate the launch of the new Troublemaker mascara and to meet the brand ambassador Nicole Richie!

I vlogged this trip and it’s wild adventures as well, which you can find here. PS Nicole Richie is an angel and I love her even more now.

Then one day, yes, one day, after I came home from the LA trip, I was sent to NYC with PUR for the MLP movie premiere and Gen Beauty NYC! I don’t have many photos from this trip but I have a vlog! I promise this year to be better and keeping up with both while on travel!

This was also my first time at Gen Beauty! I was blown away at how huge it was and how many people attended! My meet and greet was such a blast and I again loved meeting and squeezing each of you so much! The movie premiere was also a huge blast and such a fun experience! It definitely wasn’t your average premiere!

In October I launched my limited edition Halloween Hailie Barber merch, which was my very first merch item of my own! 2018 will be bringing you tons of new designs, so stay tuned!

This launch was so crazy because I did not expect so many of you to be excited about these tees! We had some record breaking numbers and it was an incredible feeling to see so many of you rocking the design!

Shortly after that, I went to ACL with Boohoo – one of my favorite clothing brands! Not many brands do much in Austin, which is surprising because Austin is so huge, so it was awesome to have an event be local for once!

ACL is one of my favorite festivals, I love going each year! I was styled in all Boohoo clothing, shoes, and accessories, plus Hugo and I were gifted with VIP wristbands – hello open bar!

Boohoo also invited my to their pop up shop opening party and I got to meet Brandi Cyrus, who was DJ-ing the event!

I also took a spur of the moment to Vegas to visit one of my long time best friends, Areane! We had never actually done Vegas together because when I lived these, we weren’t legal at the time! We also saw Post Malone in concert and oh man… As if I didn’t already love him enough!

It was also The Hopeless Fountain Kingdom tour in October! If you didn’t already know, I’m a huge (borderline insane) Halsey stan and I am absolutely obsessed with her and her music. I have missed her show in three years and this one was the best yet! We were 12 rows from the stage and I had the outside of the isle so this was my second time locking hands with Halsey! Possibly weird to say out loud, but you guys truly do not understand the love and appreciation I have for her!

In November, Hugo and I began working on our biggest goal for 2018: building our dream home. This was one of the biggest achievements of 2017 and I cannot wait to get it all put together and sorted out in 2018! We have a long process and a ways to go but I’ll be sure to keep you guys updated along the way!

In December, I officially registered myself as a brand/company and am now Hailie Barber LLC! I cannot believe how quickly this once hobby, turned career has taken off and I am seriously speechless! We have come so far and I am so excited to see what our next path is and journey will bring!

I also finally, six months later after the fact, received my 100k subscribers YouTube play button in the mail.

It’s a Christmas miracle! But really, this plaque means so much to me. Never in a million years did I even think, or even dream, of this being my current life. I have done so much this past year and surpassed so many goals, but I could have never done any of it without the strong support system I have now. I thank my lucky stars everyday that I am where I am and I just keep pushing myself more and more everyday to keep reaching for the moon and keep grinding away.

Thank so much for all that helped me all the way in 2017, and cheers to 2018 and the adventures that are on their way! XO

Welcome to my Blog!

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Hello!

Hi everyone, welcome to the newest chapter in my social media journey! I decided to create this blog because I have far more to say than the length of an Instagram caption and have really been wanting to expand on the content I put out! If you are stumbling across this page by random, my name is Hailie Barber and I am a social media “influencer”, although I’m not a huge fan of the term. I dedicate my social channels to my biggest passion, beauty, and I post a ton about makeup and skincare – whether it be my everyday routines or new favorites, I love to keep you updated on all the new in the beauty world!  Before this point, I have been active on Instagram the most, but I also post on YouTube from time to time. I have been on this social media path for two years now. Before I got started, I went to the Aveda Institute for Esthiology and graduated in February 2015. I am now a (non-practicing) licensed esthetician, which stemmed my interest (or obsession…) with skincare!

I am so excited to begin this new chapter and hope that you guys will stick around with me through all of this! Thank you so much for your support!