Before I even get into this post, I know a lot of my followers are going to be very confused on why I am even talking about Too Faced after being so vocal on social media about how I am no longer using their products. I’m still not a Too Faced fan, I’ll get into that in a moment if you’re out of the loop, but after receiving this collection in the mail I will admit I was a little impressed and thoroughly surprised so I thought I would share.
Those of you that had no idea about my whole Too Faced strike, it’s definitely petty, but worth sharing. Last year, around April/May, Too Faced had launched their Natural Love palette and their Love Light highlighters. I filmed a “Hit or Miss” YouTube video speaking about both items and saying I was disappointed in the quality and that Too Faced in general had really taken a dive in quality around that time. I was also speaking out about it on my Twitter, which they followed me on at the time. This was also around the time that Jerrod Blandino (The former co-owner of Too Faced) had been on a problematic spree. One attack that he posted on Instagram was directed at Tarte Cosmetics – insanely childish and unprofessional.
The shade of the post was “Copycats aren’t unicorns” followed by “There aren’t unicorns in the amazon” directed at Tarte’s new (at the time) Unicorn Collection because they use a lot of amazonian clay in their products. The whole thing was very bizarre and then it turned into a huge war once Jeffree Star spoke about it on twitter, but I’m not going to get into that. If you want that tea, a quick google search will fill you in. So right after all that drama and myself speaking about it on Twitter (and that YouTube video) I was quickly unfollowed by Too Faced on Twitter and Instagram and taken off PR. I was shocked by the immaturity of a brand I had once loved so much and decided if that is how a brand wants to carry themselves and refuse to accept criticism, I would no longer be supporting them. This whole mess went down May 2017 and since then I have tossed out almost all Too Faced products and stopped using them on my social media channels. Clearly this wasn’t about being taken off PR, if I want a product I will simply buy it. Free makeup is great but if me being honest on my social channels affects my spot on a silly PR list, you can keep it. My job as in influencer is to try out brands and products and speak honestly about my thoughts on said products. I would never jeopardize my authenticity on my channels for a brand, the last thing I want is to recommend a sh*t product to my followers, and at the time… all Too Faced was coming out with was, well… Sh*t.
So fast forward to now, about 9 whole months later, they reached back out to me. They had reached out a few weeks ago about the new White Peach palette and the PR coordinator was a new person so she probably just found my account and thought I’d be a good fit, not knowing what happened previously. Still, I ignored the e-mail because I hold grudges like no other and was still turned off by the whole situation. Then again, last week, the same woman reached out saying she’d love to send over the new Life’s a Festival collection – their new Unicorn line. If you know me even a little, you know I’m that annoying b*tch that loves unicorns and is still very much on that train, so naturally, I was like f*ck it, send it on over. I wasn’t really sure what to do with the items after that point – do I use them? Put together a giveaway? I don’t know. Anyway, today the package arrived and I hate to admit it, I really do but… Damn, it’s cute.
SO. Today’s post will be talking about a few items from the collection and my overall thoughts. You can choose to keep reading from here or click out since you got your fill on the drama, but my question to you guys is, where do you stand with Too Faced? I know they have been losing a lot of fans within the past few months and there seems to be a general consensus on how their ideas are all tired and dry, as well as the overall quality being comparable to some low-end drugstore brands. I still am annoyed with the brand, but I know it’s so petty. Jerrod is no longer the owner of the brand, they were bought by Estee Lauder, so I don’t know if it’s silly to stop using them because of his involvement. Let me know your thoughts or advice in the comments – is this all so silly and stupid or should I just keep doing what I’m doing and forget the brand? I’d love to know your thoughts and opinions on what you would do in a situation like this.
Moving into the new collection… When I first saw this, my immediate thoughts were really? At this point, the unicorn/mermaid makeup trend is so played out. It’s all been done before and one person only needs so many colorful, glitter packed highlighters and lipsticks. This collection packaging, while admittedly adorable, is not ideal for the average consumer. Most grown women aren’t super interested in a makeup collection decked out in mythical creatures, so I’m assuming this collection was more targeted to a younger audience. I wasn’t super interested in the collection after seeing photos all over social media, mostly because the last time I used Too Faced the products were chalky and had little to no pigment. One of my best friends, Ashley Wagner, did a tutorial/review of the collection on her YouTube channel and she did an amazing look with the collection and said that everything really exceeded her expectations, so after watching that I was like hm…. dare I purchase? Shortly after that was when I received the e-mail about being sent the product and I was like ya know. Ya. Lemme try that out. So here we are!
I really like the packaging of the of the Life’s a Festival palette, it’s super cute and has a sort of squishy feeling to it. Personally, I reach for more vibrant colorful palettes since they tend to fade out while blending, but even with these being softer pastel shades, this is definitely something I’d reach for if I wanted a pop of shimmer on the lid. If you’re newer to working with color, this might be something you really enjoy as well since it’s less intimidating shades. This formula is definitely a step up from their past launches though, a lot smoother and WAY more pigmented, which I was impressed with. I hardly tapped my fingertip into the pan and the color pay off was crazy! It felt even better than the original Chocolate Bar palette, which used to be my all time favorite.
The Festival Refresh spray is actually really nice, the scent is sort of lemon-y like a household cleaner, but in a good way if that makes sense? I loved the smell! It claims to help minimize pores, but I didn’t notice anything and that’s kind of a large claim for a facial mist. I used it as a primer and to set my makeup and it looked and felt so nice!
The packaging on the Rainbow Strobe palette is seriously the cutest and the presentation of the highlighter in the pan is amazing, I love how they made it look like an actual rainbow! I don’t wear colored highlights often, besides maybe in my inner corner for a little pop, but the formula of this was super buttery and had crazy color payoff. Seriously, I was so impressed considering the Love Light highlighters were so chalky and textured.
The Unicorn Tears bronzer is interesting to me. I know a lot of people love shimmery bronzers for summer time, but this one having an actual light highlight shade in the middle seems more inconvenient than anything else since most people use larger brushes to bronze with. The press in the pan is adorable, though. The aesthetics in this collection is super on point and I am obsessed with all the packaging and little details.
For the people that are into metallics and glitter lip toppers, you’ll love these. I have never been a huge fan of metallic lipsticks, I find them more on the unwearable side and they don’t look especially flattering on me. However, these shades in particular are so subtle, I definitely think you could get away wearing them day to day. I do also love a lip topper from time to time because I am such a lip gloss girl. I really like the Angel Tears and Fairy Tears lip toppers from the collection.
The Unicorn Dreams and Unicorn Tears highlighting sticks are super cute, the unicorn horn detail is perfect. I like Unicorn Dreams a bit more just because I feel like you can get away with wearing it more on an everyday basis, but Unicorn Tears is actually pretty subtle for a colored highlight.
My final thoughts on the collection is that they really did a great job with the packaging, I know this isn’t everyone’s forte but I thought it was executed really nicely! The pigmentation was super impressive, too! The products in the collection aren’t something that most would wear everyday, or often at all. We all have personal preferences and for me, I don’t wear cream highlighters often, as well as metallic lipsticks, or shimmer bronzers. That’s just me, though. This collection could be something you fall in love with depending on your personal preference and style! Again, I think this is targeted for a younger audience. It is also called Life’s a Festival and all of which are very festival appropriate, so they hit the mark there! It will no doubt make for a fun summer look. I will be giving a few items in the collection away just so they don’t go to waste, but I am definitely keeping the Rainbow Strobe highlighter, eye shadow palette, Angel Lip Topper, and the facial mist!
Now I want to hear your thoughts! Let me know what you think about the Life’s a Festival collection – yay or nay? And what do you think about the whole Too Faced mess? I’m torn between, ‘who cares, makeup is makeup’ and ‘I rather support a company that takes feedback into consideration and doesn’t act unprofessional and messy on social media’. I will say though – the quality of this collection was outstanding compared to previous launches, so I really think they are finally listening and making important changes to better themselves and improve. I was pleasantly surprised and definitely ate my words about this collection! Anyway, I hope you guys enjoyed this post, I can’t wait to read your feedback and see your discussions in the comments!