The new Shake and Bake Under Eye Concealer makes it so you can now conceal and set all in one go! Perfect for those of you with a quick morning routine or if you just don’t have the time (or just don’t like to!) bake your face with powder!
The Shake and Bake Under Eye Concealer is such an interesting formula – it transforms from powder to cream the second you go to blend it out. It melts right into the skin for a smooth, creaseless formula and doesn’t settle into fine lines. These are vegan, talc free, gluten free, cruelty free, BPA free, and paraben free.
So far there are only three shades available – light, medium, and dark. I was a little confused on the limited range until I played around with the product. Essentially, these are a setting powder, so these are a little more flexible with skintones. You can really work this formula to blend right into your skin, no matter your shade. With other PUR formulas, the ‘light’ is much too dark for me, but this one melted right into my under-eye and ended up matching my skintone once I started blending. They work with your body chemistry to color match you correctly, which is really innovative! I would definitely recommend swatching these in stores though, just to make sure they work for you!
Step 1: Shake a generous amount onto the Mini Blending Sponge (included)
Step 2: Dab over blemishes and/or under eyes. With help from your body’s chemistry, the powder formula turns into a cream and melts into the skin. Within seconds it sets for a smooth “baked” finish.
Shake & Bake is available now at purcosmetics.com for $26. You can find it online at Ulta 2/18 and in stores 3/4.
They also launched the Shake & Boost Powder to Cream Multivitamin Booster. This formula helps minimize the look of pores, improve the appearance of fine lines, dark spots, and uneven complexion. It features vitamins B and C as well as the age-defying Ceretin Complex.
Shake & Boost is the same powder to cream formula as Shake & Bake, so it melts into your skin with ease. It is also vegan, talc free, gluten free, cruelty free, BPA free, and paraben free.
- Wear Alone: Shake a small amount of product onto your fingertips and apply directly to dry skin.
- Mix It: With your moisturizer, serum, foundation or concealer, shake a small amount of product onto your fingertips. Add your other skincare or makeup products and blend together with fingertips until smooth.
I was definitely hesitant about this product at first because I have never tried anything like it before. The Shake & Bake under eye concealer doesn’t offer much coverage, it’s more of a “your skin but better” type of look. It gives you a very healthy looking glow and feels extremely lightweight. This is something that I probably won’t wear day-to-day, but it did look and feel really nice for a quick, natural makeup look! This is something I’d wear to the airport, to run errands, or even to the gym. I didn’t set it since it is advertised as “self setting” and I didn’t crease up or move to my surprise. However, even once it was all the way dried down, there was the slightest hint of tackiness still to it. Definitely didn’t feel the same as when you set with regular powder, but it was t sticky or uncomfortable so I didn’t mind it to be honest. The Shake & Boost is still something I’m trying to understand and play around with. I used it on its own, no other makeup, just on areas with bigger pores (my cheeks and chin) and it actually did do a decent job of minimizing my pores! I definitely need to try it out more before I recommend it and give a solid review though.
If you’re into different kinds of new, initiative products, the Shake & Bake is worth trying! This reminds me a lot of Milk Makeup or Glossier makeup, where it’s kind of minimal, natural, on the go types of products, so if you’re a fan of that I really think you will enjoy this! I also have a coupon code with Pür for 20% off, it’s just HAILIE at checkout! Thank you guys so much reading, again! XO